Educating Guests Away from the OTAs

by Joshua Meehan
A recent article posted on HotelSpeak highlighted Shrine Hotel’s new strategy for keeping potential guests on their website. They are experimenting with displaying their rates with the OTA offerings. The idea behind displaying this information is that it will keep the guest from leaving the site to compare OTA prices. Provided the property has rate parity most guests will choose to book direct.Read the full article