Facebook Offers Big Game Targeting Segment for Super Bowl XLIX Advertisers

by David Cohen
In addition to crowning the champion of the National Football League, the Super Bowl also presents an opportunity for big-ticket advertisers to showcase themselves, and Facebook is helping them do just that with its Big Game targeting segment. Much like the social network’s existing ad-targeting options, the new Big Game targeting segment will allow brands to serve ads to user ...Read the full article

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