Going Programmatic to Get Your Content Seen

by Ben Plomion
) Brands and publishers have been using paid links (often at the bottom of articles) for this purpose for some time. But paid links are just the beginning of what’s possible. Programmatic marketing offers a wide range of options for effective content distribution. BuzzFeed, for example, uses Facebook to promote its articles, and what better way to use Facebook than via its RTB exchange, FBX.Read the full article