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How Lidl used storytelling to alter the brand's perception
by David Moth
One of the big news stories in UK retail last year was the massive growth of discount grocery stores Lidl and Aldi. Lidl’s success can be at
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About the post:
January 22, 2015 11:23am
by David Moth at
About the author
Deputy Editor @Econsultancy. PFA Player of the Year 2010/11. Once retweeted by Prince. Views my own.
326 posts by David Moth
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