How to Define, Track, and Optimize PPC AdWords ROI

by Mary Weinstein
Q4 2014 saw another year of strong profit and growth for Google, with "with revenue up 20 percent year on year, at $16.5 billion," said Patrick Pichette, chief financial officer (CFO) of Google. The e-commerce and search giant focused heavily on online advertising in 2014, a trend which Pichette noted is likely to continue moving into the coming year: "We continue to be exci ...Read the full article