Increased engagement, competition highlight Facebook’s Q4 performance

by Dayna Moon
Spurred by a surge of competition and device adoption on mobile and larger, more engagement-driven ad placements, the cost (and effect) of doing business on the Facebook platform continued on trend and posted huge increases this past Q4. We crunched Facebook advertising numbers over 1B total impressions in Q4 and found the following in comparing performance to Q4 2013: - A ...Read the full article