Publishers Reveal How Marketers Can Earn Media Coverage

by Kelsey Libert
Earned Media, Media Relations, Relationship Building There’s a lot of talk about how the rise of content marketing is impacting, well… marketers. Less addressed? The impact on publishers, our partners of necessity in the branded content boom, and what happens when we pitch them tons of stories without really thinking first. There’s little doubt that marketers need publishers.Read the full article