The Head to Toe View of the Customer

by Linda Bustos
We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in one-to-one marketing. How are retailers using face and foot recognition to optimize operations? And how does this tie back into dig ...Read the full article

Minority Report - Personal Advertising VBR