The Head to Toe View of the Customer

by Linda Bustos
We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in one-to-one marketing. How are retailers using face and foot recognition to optimize operations? And how does this tie back into dig ...Read the full article

Minority Report - Personal Advertising VBR

  • 'Minority Report' Arrives: Stores To Scan Customers' Faces - 7 readers, 23 Tweets - A major British retail chain is raising concerns among privacy activists after announcing it will start using facial recognition technology to serve up customized ads to shoppers. The news has immediately raised parallels to the movie Minority Rep...