What Louie CK Can Teach You About the Crazy Power of Contextual Marketing

When you think of comedian Louie CK, you probably think stand-up comedy first, TV second, and “contextual marketing” never. But recently, Louie was the first comedian to ever sell out three shows at Madison Square Garden. In fact, so many people bought tickets that he had to announce a fourth. And he did it by sending contextually relevant emails.Read the full article