Why Engagement DOES Matter As A Social Media Metric

by Mark Traphagen
In the world of social media marketing metrics, the doctors are giving out new diagnoses – and the news isn’t good for some of the patients. For example, the follower count’s rosy cheeks and cheerful demeanor apparently were hiding rampant disease. The new diagnosis: Follower counts in and of themselves are poor indicators of social media effectiveness.Read the full article