5 Tips for Developing Strong Buyer Personas

by Jeff Ogden
Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns, you start with buyer personas. In fact, in his great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review, he calls these “Person Personas” – the emphasi ...Read the full article