Google Trusted Stores Drops Shipping & Order Cancellation Feed Requirements

by Ginny Marvin
This week, Google loosened the requirements to join its Trusted Stores program and adding more incentives for retailers to take part in the free certification program. The biggest change is retailers no longer have to submit shipment and cancellation feeds. Many merchants were loath to provide Google with that information, in part due to privacy concerns as well as feeling v ...Read the full article