‘Our relationship is non-existent': Yahoo still has fences to mend with agencies

by Ricardo Bilton
Yahoo’s desire to be a tech company still isn’t making it many friends on Madison Avenue. Since 2012, CEO Marissa Mayer has billed Yahoo not as a media business but as a technology company, scooping up startups such as Tumblr and Flurry and focusing the bulk of its efforts on building and updating its product portfolio.Read the full article