What ad exchange? Facebook hints FBX might go away

by John Mcdermott
When Facebook launched its ad exchange, called FBX, back in 2012, it was heralded as a momentous moment in the shift to programmatic buying of ad impressions. Less than two years later, thanks to the huge shift to mobile, Facebook is singing a different tune about FBX. Now, the company is downplaying FBX’s importance, to the degree that experienced industry figures are saying FBX is “dead.Read the full article