This Week in Content Marketing: Why is Marketing Still Subservient to Sales?

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss why an innovative hybrid ad that integrates existing content from The New York Times with Google Maps isn’t really native advertising. Next, we explore the evolving roles of marketing and sales and debate what it’s going to take to bring them closer together.Read the full article