Double opt-in or single opt-in? That is the question

by Ellen Finkelstein
You probably have an opt-in form on your website. If not, you should! You need an opt-in form to add to your email subscribers. Most online marketers that I know in the United States use a double opt-in procedure. When website visitors fill out the opt-in form, they get an email with a link to confirm their email address. Most bulk email programs use double opt-in by default.Read the full article