5 Questions to Determine if You’re Winning on Twitter

The results of social media campaigns can be difficult to measure in the short run, so how can you know if your efforts are successful? It’s all about data, baby! Social media, like all marketing, is data-driven, and you should be using that data to drive strategy, decisions, improvements, and reporting. Define realistic goals Measuring the success of your tweets is a little tricky.Read the full article