6 Ways SMBs Can Use Mobile to Reach Targeted Audiences

by Stephanie Miles
Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign and more on whether the right audience is being targeted. Seventeen percent of SMBs are now running mobile campaigns, according to a 2014 report by Borrell, however more than half of those businesses say they’re less than thrilled with the results.Read the full article