Ad Tech Firm, Turn, Found Harnessing Verizon’s Supercookie To Track Users

by Ginny Marvin
The fear that our cellphones can be used to continuously follow us for persistent, permanent ad targeting purposes is proving to be a rational one. As Verizon Wireless has tried to assuage consumers and the media that its unique advertising headers–AKA “supercookies” because users can’t just delete them as they can with regular cookies–couldn’t be used by third parties for t ...Read the full article