Get In The Game: How Digital Is Creating New Opportunities For Super Bowl Advertisers

by James Green
The Super Bowl is one of the largest televised events of the year, making it a quintessential vehicle for advertisers. Last year’s Super Bowl telecast of the Seattle Seahawks’ victory over the Denver Broncos set the record as the most-watched television event in U.S. history. Super Bowl XLVIII also set the record for the most-viewed online live stream of a sports event in the U.S.Read the full article