Lilly Pulitzer’s social revival, one print at a time

by Tanya Dua
At a time when most legacy retailers are still struggling to figure out the ins and outs of digital, Lilly Pulitzer is acing it. The legacy women’s retailer – known for the colorful printed patterns on its togs – has embraced mainstream social media, craved a niche for itself and also driven e-commerce sales through it.Read the full article