Netflix & Uber Run Marketing Campaigns That People Actually Want to See – Here’s How.

When you’re watching a TV show on Netflix and Netflix automatically recommends another show that looks good, you don’t really think before you click it. The content is so relevant to you, so targeted to your interests, you know you’re going to like it. Netflix is built on this model. By crunching data from 44 million subscribers, the company has created a contextual marketing ...Read the full article