What Publishers Can Learn From Condé Nast’s Embrace of Programmatic

by Ben Plomion
Let’s face it: Condé Nast hasn’t always been a trailblazer when it comes to digital media. The magazine publishing giant, by all accounts, was slow to appreciate the need for a robust online presence. But in recent years Condé Nast has made huge progress on the digital front. The best evidence? Condé, the company that publishes The New Yorker, among other venerable titles, is ...Read the full article