2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges

Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud. More than one-third (38%) of marketers plan to shift spend from traditional advertising to digital advertising in 2015, with more B2C marketers (42%) planning to move spend to digital than B2B marketers (34%).Read the full article