7 Must-Read Articles to Supercharge Your Mobile Marketing Campaigns

by Ritika Puri
Image by Tom Fishburne. Despite the fact that our lives revolve around our smartphones, the word on the street – at least according to one recent report – is that most companies are lacking a formal mobile strategy (to the tune of 84%). There are a few reasons for this trend. For starters, it takes serious planning to get a mobile marketing campaign off the ground.Read the full article