Adobe Finds Google's CTR Growing Faster Than Its CPC

by Mike O'brien
Google’s click-through-rate (CTR) growth is outpacing its cost-per-click (CPC) growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. The report, which was released this morning, was based on consumer data from brand sites during 2013 and 2014, captured through Adobe Media Optimizer and Adobe Social.Read the full article