Analyzing AdWords With Analytics Treemaps

by Helena Clark
Toward the end of 2014 the Treemaps report was released within Google Analytics. The report visualizes AdWords data by utilizing nested rectangles and a red to green color scale. The treemap allows to us to quickly spot the strong and weak areas of our accounts, helping us drive our attention to the right places. Let’s cover off how the reports work in comparing two metrics.Read the full article