Are You Paying Your Ad Agency a Percentage of Spend? You’re Smarter Than That.

by Sarah Johnson
The goal of advertising is ultimately for a business to make money, right? If a company pays its marketing agency based on percentage of spend, however, they could be doing quite the opposite. The number of marketers who assume that paying a percentage of spend is just “how it is” is shocking. Here’s why: the agency a company pays is also trying to make more money for their own company.Read the full article