Do Not Confuse Dynamic Keyword Insertion vs. Dynamic Query Insertion

by Caitlin Halpert
If memory serves me right, at one point in search history, AdWords Dynamic Keyword Insertion (DKI) was used to insert a user’s query into your ad copy. Whether or not that was the case in the past is now irrelevant because Google’s documentation is clear that DKI only inserts keywords from the same ad group.Read the full article