‘Hiding a turd': A look inside the murky world of agency trading desks

by Chris Smith
The rise of the programmatic ad buying was coupled with the emergence of agency trading desk models. There has been movement away from the original conception of trading desks, as clients and others have complained about a lack of transparency. Having recently left the U.K. agency world, one media executive had an inside view of agencies as they developed their trading desk mo ...Read the full article