How to Segment Your Email List for ROI [Infographic]

by Francisco Rosales
Do you segment your email list? If you don’t, you are probably leaving money on the table. Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, an of course, revenue. As we always say around here, the name of the game is “Relevancy.Read the full article