Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter

There are a lot of guides out there to help you increase your email open rates. Why? Simple: unopened email is a dead email. Doesn't matter if your visuals seduce, your copy persuades, or your CTA compels. Unread is dead. But here's the thing: Almost none of those guides focuses on the one thing that matters most in getting your emails opened: mobile optimization.Read the full article