Peer Opinion Influences College Students’ Purchases More Than Advertising

by Cynthia Diaz Shephard
Peer Opinion Influences College Students’ Purchases More Than Advertising January 27, 2015 - Posted by Cynthia Diaz Shephard to News Marketers are paying closer attention to the more than 19 million United States college students—a so-called millennial sub-set—when considering viable purchasing audiences.Read the full article