Video: Will Yahoo Rock PPC Campaigns in 2015?

As you may know, Mozilla now sends users of its newest Firefox browser to Yahoo by default for search queries instead of to Google. If you’re wondering how this shift might potentially affect your PPC campaigns this year, you’re not alone. We’ve kept a close eye on search data and we’d like to fill you in on what we’ve learned. Read Mark Ballard’s article on SearchEngineLand.Read the full article