WTF is ‘data leakage’?

by John Mcdermott
When Google decided it would stop letting data-management platforms fire pixels on its ad network, it claimed that its motivation was to bring an end to “data leakage.” Which raises the question: What is data leakage, anyway? Below is a primer — explained as plainly as possible — on what data leakage is and why it’s a pressing issue.Read the full article