12 Trends Search Marketers Can’t Ignore in Content Marketing

by Pratik Dholakiya
These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision. Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it to build their brand and create demand.Read the full article