Brands Are Using Fewer Marketing Agencies

Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two or more agencies, according to a recent report from RSW/US. The report was based on data from from a December 2014 survey of 123 senior level brand marketers and 158 marketing agency executives.Read the full article