Candy Brands Gain Share Of Voice On Super Bowl Searches

by Ginny Marvin
Three candy brands are among those making their mark on Super Bowl-related searches this year–and one isn’t even advertising during the game. Snickers, M&Ms and Skittles are each garnering impression share with ads on Google for Super Bowl related queries, according to monitoring firm, BrandVerity, which has been monitoring terms for us since the beginning of last week.Read the full article