Facebook Launching ‘Conversion Lift Management’ Tool

by Michael Levanduski
Facebook ads have long been the subject of debate concerning just how effective they really are. Some people swear by them, and use them to market just about anything. Others say that while they do drive traffic, the ads fail to lead to conversions at any significant rate. In order to try to end the confusion, Facebook has developed a tool that can help marketers identify just ...Read the full article