Here’s How Marketers Are Using Mobile This Super Bowl

by Steven Jacobs
In an age when marketers can reach a hundred million people any day of the week, the draw of the Super Bowl’s 184 million viewers has lost some of its luster. But Madison Avenue is focusing on another number: $14.3 billion. That’s the amount that consumers plan to spend on food, beer and other goods for the big game. And this year, mobile is playing an important role.Read the full article