Negative Keywords Geek Out: Proactive and Reactive Approach

by Lisa Raehsler
In my recent post on SEW, "5 AdWords Optimization Checkpoints You May Be Missing," I mentioned negative keywords as a critical checkpoint since they are not very visible in the AdWords interface. In fact, they are sometimes forgotten about. Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overal ...Read the full article