REPORT: Retailers’ Paid Facebook Impressions Up, Organic Impressions Down in 4Q

by David Cohen
With Facebook set to reveal its fourth-quarter and full-year-2014 financial results Wednesday evening, Adobe, one of the social network’s Strategic Preferred Marketing Developers, offered its take on Facebook advertising in its latest research. Adobe said in a blog post that it analyzed more than 400 billion Facebook post impressions during 2013 and 2014, and its findings in ...Read the full article