Study: CMOs Ranks Social Marketing As No. 1 Technology Investment In Coming Years

by Amy Gesenhues
According to a report released today from The Economist and sponsored by Marketo, more than 80 percent of marketers plan on using technology to engage customers over the next three to five years, with social marketing leading the list of where they plan to invest marketing technology dollars. In the Economist Intelligence Unit “Rise of the Marketer” report, 478 CMOs and seni ...Read the full article