The CRO’s Persuasion Guidebook, Part 1

Is your Web content helping you win clients? Sure, your website and content can boost authority, drive relevant traffic and generate leads. But is it really working for your business? We’re talking ROI here, which is the bottom line for CROs. In most cases, Web pages fail to perform in one of two areas: the headline and copy don’t capture people’s attention, and the on-page ...Read the full article