Twitter has More ‘Hidden’ Users Than Active Users (Which Means it’s Bigger Than You Think)

by Shea Bennett
While one in five adult internet users worldwide are technically active on the Twitter platform, more than one in three regularly visit Twitter without ever logging in, reveals a new study. GlobalWebIndex looked at “hidden” users of social media, notably Twitter, where 36 percent have visited the platform via any device in the past month – which is the definition of an acti ...Read the full article