What retailers worry about: attribution, platforms and data

by Shareen Pathak
Retailers from both sides of the channel — online and offline — are gathered in Half Moon Bay, California, for the Digiday Retail Summit. On Day one, during a town hall, retail execs from Target, eBay and more shared their big challenges Many retailers cited internal problems, such as executives in other parts of the company not being incentivized to grow e-commerce.Read the full article