Why ‘Depth Not Breadth’ Will Be the Rallying Cry of Content Marketing in 2015

by Joe Lazauskas
Engagement is one of those truly irritating words because no one can agree on what it means. Once upon a time, it meant two people were going to get hitched, which made it a perfectly pleasant word that—double bonus!—had absolutely nothing to do with marketing. Sure, it also meant “the act of being engaged,” but no one really used it that way.Read the full article