You’ve Got Brand Ambassadors. Now What?

by Kristen Matthews
) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level with their ambassadors once a quarter.Read the full article