Björn Borg Introduces New Fashion Line With Online Game

by Steve Hall
Well, this is a welcome diversion from the norm. No doubt, you’ve seen plenty of fashion ads in your time, and let’s be honest, they’re all the same ego-centric, ridiculously stylized, sometimes misogynistic displays of self-centered, self importance that are so over-the-top it’s a wonder anyone actually buys the advertised fashion brand.Read the full article

First Person Lover - Official Trailer - Björn Borg

This spring we proudly present our new collection through a computer game. In First Person Lover game you battle evil forces with the power of love. The game is free, web-based and runs on PC and Mac. Go to to play now!