Copywriting: Getting Past the Bouncers in Your Brain [WEBINAR]

by Brian Massey
Tim Ash coined the term “Big fat bouncers in your brain” during an interview on his Landing Page Optimization podcast that he and I were on. I love the image that phrase draws to mind, because it’s true. The bottom line is this: If you want your message to affect and influence your readers and listeners, you must get past the big fat bouncers in their brains.Read the full article